CANNES — Roughly the one factor that hasn’t modified in Avril Blondelot’s MipJunior presentation of Children Viewers Successes Across the Globe was Blondelot herself.
In addition to, which she started by reporting, that “Alvin and the Chipmunks,” “SpongeBob SquarePants” and “Miraculous Ladybug” – in that order – nonetheless dominate the rankings for the highest three applications watched by kids in Europe.
However Eurodata TV Worldwide, which Blondelot has represented over the previous few years, has been rebaptized from this month as International Viewers and Content material Evolution (Glance), a change reflecting partly the improved now typically extremely international attain.
The rebranding additionally underscores vertiginous change in content material markets. One working example, mentioned Blondelot. Over the primary six months of 2019, half of 2019, 18 new launches figured within the prime 20 best-performing applications in Europe’s Massive 5 territories of France, U.Okay. Germany, Italy and Spain, in response to Look’s Kids TV Report, Jan.-June 2019.
But tendencies there are amongst such dynamism, Blondelot insisted. Following, 5 takeaways from her session, which noticed contributors soften at some breathtakingly lovely animation, and at a youngsters leisure business which appears to be offering at one and te similar time, extra actin, increased manufacturing ranges and pumped up instructional values:
1.Animation Nonetheless Reigns
Actually, if something it has elevated its dominion. Toons at the moment accounts for a median 78% of the 20 best-performing kids’s exhibits in Europe’s Massive 5, amongst viewers below 15. Within the final 5 years, that ratio has by no means been highe, Blondelot mentioned.New animation launches rose 15% over the 2018-19 season, in comparison with 2017-18.
2.Younger Personal Investigators, “Supersized Journey”